Privacy policy

PRIVACY POLICY

VICTORIA BRIGHTON

Last updated: 4 November 2026

1. WHO WE ARE

This Privacy Policy explains how personal information is collected, used, stored and shared when customers visit or make a purchase through https://victoriabrighton.com.

Victoria Brighton is an online fashion and accessories store serving customers in the United Kingdom.

We are committed to handling personal information responsibly and in accordance with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

For privacy-related enquiries, please contact:

Email: info@vitoriabrighton.com

2. INFORMATION WE COLLECT

Depending on how you interact with our website, we may collect:

  • Personal details: Name, email address, telephone number, billing address and delivery address.

  • Order information: Products purchased, order history, returns, refunds and customer service communications.

  • Payment information: Payment status and limited transaction details. Full card information is processed securely by our payment providers.

  • Technical information: IP address, browser type, device information, cookies and website activity.

  • Approximate location: General location information derived from your IP address.

  • Marketing preferences: Newsletter subscriptions, communication preferences and consent records.

  • Shopping preferences: Products viewed, browsing activity and inferred interests where permitted by law.

Information may be collected directly from customers, automatically through the website or through relevant service providers.

3. HOW WE USE INFORMATION

We use personal information to:

  • Process orders, payments, deliveries, returns and refunds.

  • Provide customer support and respond to enquiries.

  • Maintain customer accounts and provide requested services.

  • Protect our website against fraud and unauthorised activity.

  • Improve website performance and customer experience.

  • Send promotional emails and messages where permitted.

  • Measure advertising performance and personalise marketing where legally permitted.

  • Comply with legal and regulatory obligations.

Legal bases for processing

Under the UK GDPR, we rely on the appropriate lawful basis depending on the purpose:

  • Contract: To process purchases and provide requested services.

  • Legal obligation: To comply with tax, accounting, consumer protection and other applicable requirements.

  • Legitimate interests: To maintain website security, prevent fraud, provide customer service and improve business operations, where these interests are not overridden by individual rights.

  • Consent: For activities requiri